To Plant or Not to Plant Hemp that is the question…

With 2019 behind us, we need to decide what the plan is for 2020. Unfortunately, we do not have 20/20 vision on this. The Hemp industry is uncertain at best. So many factors are uncertain at this time. When you look at the PEST analysis, you would quickly see all factors say that Hemp mightContinue reading “To Plant or Not to Plant Hemp that is the question…”

Reviewing 5 Magazine Print Ads

by Tina Jones Ad #1  McDonald’s  McDonald’s celebrated the 40th anniversary of the happy meal with a series of print ads that were designed to capture the relationship between a child and the McDonald’s Happy Meal.  The iconic golden arches showing the energy of the child and the red box drawing attention to it lettingContinue reading “Reviewing 5 Magazine Print Ads”

5 Interesting TV Commercials

TV Ad #1 Share a Coke 1,000 Name Celebration  2018 Agency Fitzco//McCann, Atlanta, USA This ad was designed to let the consumers know that the names were back on the Coke bottles.  There were over 1,000 names with a song written about each of them. Coke paid songwriters to create these songs for every nameContinue reading “5 Interesting TV Commercials”

Book Review Week 2

Understanding Michael Porter The Essential Guide to Competition and Strategy This week’s reading was about competitive advantage and profit and loss.   I have always viewed competitive advantage as being what you or your company did better than everyone else that set you apart.  According to the book, it is about creating superior value. It’sContinue reading “Book Review Week 2”

Book Review Marketing Research Kit for Dummies by Michael R. Hyman, Phd

If you are in business, marketing research is an essential part of being successful. If we do not know who are target market customers are, we will not know how to reach them. We also need to realize why we are doing the marketing research. Do you want to understand your customer better? If weContinue reading “Book Review Marketing Research Kit for Dummies by Michael R. Hyman, Phd”

A Little Marketing Fun with Radio Ads

Radio Ad #1 I love all Progressive Insurance commercials.  I think that this commercial entitled “Elk Country” is very funny.  This ad aired in 2019.  The ad was created by Arnold Worldwide.  The chief creative officer is Icaro Doria.  One of the main reasons to have a commercial is to entice the consumer to listenContinue reading “A Little Marketing Fun with Radio Ads”