Reviewing 5 Magazine Print Ads

by Tina Jones

Ad #1 

McDonald’s 

McDonald’s celebrated the 40th anniversary of the happy meal with a series of print ads that were designed to capture the relationship between a child and the McDonald’s Happy Meal.  The iconic golden arches showing the energy of the child and the red box drawing attention to it letting the child forget everything else. I think that the ad accomplishes this. 

This ad was created by Flock Agency in 2019. 

The target customer of this ad would be children or parents.  The action that the ad wants you to take is to buy the product.  If you buy this product for yourself or your child, it might take you back to being a kid.  The value proposition of this ad is the feeling you might get when buying this product that is a test of time.  I know that I eat Happy Meals all the time. They take you back to your younger days. Many people will see this ad and think of a timeless classic.

AD #2

This is a NIKE ad for print.  This ad was published in March 2020. This ad was designed with Covid-19 in mind.  This is an ad of encouragement. In a time when many young people are practicing social distancing confined to their home, this ad gives them promise that this is for a good cause, the World.  

The target for this ad would be active people, young or old.  Nike has always been a company of compassion for causes. The cause that they are promoting is staying inside.  By staying away from the public you are protecting the spread of germs. This ad would be hard to measure. I do think that the value proposition is building loyalty.  Being loyal to the brand of Nike because Nike cares about the world. 

AD #3

In the Air

This ad was created by interTrend Communications in 2017.

The ad is for the 2017 RAV4.  This ad cleverly promotes this car as being fun and adventurous.  I think that it is targeting consumers that like fun, snazzy styling and are safety conscious.   The ad captures your attention with its pretty colors. The hope is that you would read the fine print which talks about its spaciousness and safety.  The value added to the product with this commercial is a bit of adventure with every purchase. This ad could be measured by looking at sales made during the promotion of this ad.

The ad won the Creative Campaign of the Year award.  

Ad #4

Unsuspecting Prey

This ad was for AARP.  This ad is designed to bring awareness to the fact that there are scams out there. The target market for this ad would be the people that read the AARP magazine and other print in the senior age bracket.  When we look at the picture, we would instantly think of a senior citizen. The title lets us know without reading another word that the ad is hopefully going to tell us how to avoid being unsuspecting prey.   I think that it is interesting that the exact ad was done in two different languages. Many ads that AARP serve as public service announcements. The value proposition of these ads is protection. I get the AARP magazine and think that the value of their ads go way beyond the monetary value. 

Ad #5

Heinz Hot Ketchup

This ad is for Heinz Hot Ketchup.  The ad is simple, but the message is clear.  This ketchup is hot. You can see the burnt fry with smoke going up. The label is in the bottom corner with the logo staying true to its branding.  Heinz has been around so long that it has instant recognition. This ad would catch the attention of the target market that likes a little pizazz in their food.  This ketchup will make anything a little hotter. The value proposition is just that…..Make it hot. I love a little hot sauce on my fries. This just saves you from having to mix the hot sauce in your ketchup. I liked this ad because of its simplicity.  

https://www.businessinsider.com/20-of-the-most-hilairious-and-clever-print-ads-ever-2010-12#glassex-window-cleaners-glass-is-supposedly-so-clean-itll-look-like-an-illusion-magician-italy-2006-20

5 thoughts on “Reviewing 5 Magazine Print Ads

  1. Hi Tina,

    I really enjoyed your analysis of these magazine ads and it’s always fun to see someone else’s viewpoint on an ad that I also analyzed (RAV4).

    In addition, the McDonald’s and Heinz Hot Ketchup ads were really appealing to me. Maybe I’m just a visual person but from my perspective, both of those ads conveyed so much with a picture. McDonald’s was able to show the “energy of the child” and convey a sense of wonder and joy simply by using the golden arches. Similarly, the singed and smoking french fry gets Heinz’s point across better than any number of words could.

    The lesson for me is that while we can all talk at length about the benefits of our individual businesses, the ability to succinctly tell the story of our value proposition is “worth a thousand words”.

    Thanks for your work, Tina!

    Trip

    Like

  2. Tina,

    Thanks for the post! I enjoyed looking at these ads. There were two that really stood out to me. One was the Nike ad addressing the issue that the whole world is facing right now, COVID 19. This is a stressful time for many but Nike seems to have connected us all back to something fundamental and things that we are still allowed to do (for now!), play outside (alone) and play inside and know you are all going through this together. The other ad that I liked a lot was the Heinz Hot Ketchup. It was a simple ad with a lot of white space around the product and really allowed viewers to understand the essence of the ad. I have always been interested in photography, so I have always been a little more drawn to white space!

    Thanks,
    Caitlin

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  3. I enjoyed viewing your ads as well as your analysis of each ad. I especially enjoyed the RAV4 ad, and all of the beautiful colors that were used. Having colorful images is a great eye-catching technique to grab the attention of the reader.

    The McDonald’s arches are iconic. McDonald’s does a wonderful job in their marketing efforts as I reviewed a couple of their ads a well. Of course, their food is pretty tasty too!

    Liked by 1 person

  4. I enjoyed the Heinz Hot Ketchup ad, and your analysis is spot on. I’m not sure that it truly captures the concept of hot sauce, at least in my opinion. When I see the burnt French Fry, I kind of get stuck with that burnt taste in my mouth, rather than with the spicy tingle of a good hot sauce. Maybe I just burned too many fries learning to cook.

    Like

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