Radio Ad #1
I love all Progressive Insurance commercials. I think that this commercial entitled “Elk Country” is very funny. This ad aired in 2019. The ad was created by Arnold Worldwide. The chief creative officer is Icaro Doria. One of the main reasons to have a commercial is to entice the consumer to listen to it and remember your business. In this case, Karen’s camper sewage tank is spewing all over her camper. She is screaming and they compare it to a bull elk.
The commercial successfully tells what the company does. You will remember it because the commercial is so off the wall. While there is no time frame on this ad, the ad encourages you to call today. This ad also emphasizes that Progressive will cover even the strangest claims. Since there was not a time frame, measuring the success of this ad through sales might be difficult.
The target customer for this ad would be outdoor travelers. I think this ad would appeal to campers and travelers. I also think that the uniqueness of the ad will bring brand awareness to all.
The ad encourages you to call today to get insurance from Progressive Insurance. I interpret the ad as insurance that covers the unexpected. If you get Progressive Insurance you will not have to worry about paying to fix the crazy, odd events that can come your way.
Awards are given for this ad:
D & AD Awards Graphite Pencil Award
Radio Mercury Award 2019
Radio Ad #2
This ad was created by The Richards Group and won the Best Radio Commercial 2019. It is a funny take on the current trend of vocal fry. Tom Bodett is the famous Motel 6 voice in the commercial. The writers of this commercial were Wendy Mayes and Chris Smith. This commercial, like all of Motel 6 commercials emphasize the low price and the availability.
The target customer for this ad is someone looking for a place to stay at a low price. The ad is consistent with the usual Motel 6 ads. The ads mention the low price and that they will leave the light on for you.
Radio Ad #3
Her Man Can Do It
This ad is for Herrmann Services which provides services for heating, AC, electric or plumbing. In 30 seconds this commercial is quick to tell you that whether you have a pipe burst or problems with your heating or cooling you can call “her man”.
The target market for this commercial is anyone that does not have the skills to do the repairs. You would think that the target market is women but Audrey is trying to tell the narrator that her husband can’t do the repairs. This radio ad even supplies the number and website for easy contact.
The value proposition of this ad is the service that can be provided by this company. This company can handle multiple household problems. In addition to being effective in getting you to listen to it with its catchy spin on the name, you have the companies telephone number and website address by the end.
This commercial was awarded the Best Radio Station Commercial and was produced by Hubbard Radio Cincinnati.
Radio Ad # 4
Glad Force Flex Odor Shield garbage bag
This ad features a catchy song. The song is about the tolls and turmoil of a trash bag. It is funny and makes you think of possible accidents you could have with a subpar garbage bag. I think the objective of this ad is to get you thinking of the quality of the Glad garbage bag. The song emphasizes the new features which are Odor Shield and Force Flex. This ad’s target market would be broad. This bag would be for anyone that wants a great smelling bag that is durable against tearing. The ad even mentions recycling. I think that this ad would have you seeking out this bag at the retailer. The value proposition on this bag is made clear by the commercial, durable and odor resistant.
This ad won the Best Student Produced Spot award given by Radio Mercury Awards 2019. It was created by the Miami Ad School.
Radio Ad # 5
This quick 30-second ad won the Best Radio Station Commercial. It was created by Entercom communications. The product featured in this ad is pest control. The ad gives you an image of a raccoon in the attic eating your wiring. I think it is funny, but it could provoke fear in some people. The company that is being advertised is Allied Termite and Pest. This ad aired in 2018. This ad is designed to quickly give you an image of one of the problems this company could solve for you. I think the ad is designed to get you to call immediately because the telephone number is supplied. The ad is memorable enough that you would possibly remember the company and call later. The target market for this ad would be people that do not have the expertise to catch wild animals or pests. This ad may be short but the value proposition is clear. This company offers quality professional skilled technicians for pest removal.